“A Legacy of Taste, Now a Singapore Heritage Brand!”

Kele is proudly awarded a Singapore Heritage Brand by National Heritage Board! As we celebrate over 40 years of sharing the taste of tradition – shaped by heritage and enriched by culture – this honour belongs to everyone who’s been part of our journey. Together, we continue to keep our heritage alive!

Kele has made great strides since our humble beginnings in 1983. Over the past 40+ years, we have perfected our signature pineapple pastry to emerge as Singapore's leading pineapple tart Brand and the No.1 Singapore pastry souvenir of tourists. 100% born in Singapore, we are proudly Singapore and possess a deep love of our local heritage, culture and history! We take pride in being a local brand and Singapore Heritage Brand, and are proud to be one of the community anchors that shape Singapore’s cultural landscape.