The VietRoti's journey began with a simple passion for crafting the Singapore-inspired banh mi, deeply rooted in a long family history of culinary excellence. The founder of VietRoti hails from the renowned family business, Ocean Curry Fish Head, and is also the original menu and recipe creator of the former Joo Chiat Ca Phe.

Established in 1983, Ocean Curry Fish Head has been one of Singapore's most voted restaurants. Renowned for its use of authentic Peranakan ingredients and cooking styles, Ocean Curry Fish Head has maintained its beloved taste for decades. The restaurant has received numerous positive press reviews and is a top choice among celebrities and ministers.