Editorial summary

Verz Design Pte Ltd, a leading web design and digital marketing agency in Singapore, is seeking a Digital Marketing Account Manager to oversee client relationships, manage projects, and drive revenue growth through upselling and renewals. The ideal candidate should possess strong client management skills, strategic thinking, and digital marketing expertise. The position offers a monthly salary of SGD 5,500.

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Job description

About Us

Verz Design Pte Ltd is a leading web design and digital marketing agency in Singapore, specialising in creating impactful online solutions for businesses. We are looking for a highly motivated Digital Marketing Account Manager to join our team and play a key role in client relationship management, project execution, and revenue growth through upselling and renewals.

This role is ideal for someone with strong client management, strategic thinking, and digital marketing experience, who can align business objectives with performance-driven digital strategies.

Job Summary

As a Digital Marketing Account Manager, you will be responsible for managing a portfolio of digital marketing clients, ensuring smooth project execution, and fostering long-term relationships. Your primary focus will be on client retention, upselling additional services, and ensuring high-quality campaign performance.

You will act as a strategic partner to clients, helping them navigate their digital marketing needs while working closely with our SEO, SEM, SMA, and email marketing teams to execute campaigns effectively.

Responsibilities:

Client Management & Strategy Execution

• Serve as the primary point of contact for assigned digital marketing clients, ensuring excellent communication and client satisfaction.
• Build strong relationships with clients to understand their long-term goals and provide ongoing digital marketing solutions.
• Work closely with the SEO, SEM, SMA, and email marketing teams to align digital strategies with client business objectives.
• Conduct regular check-ins with clients to review performance, gather feedback, and identify opportunities for service expansion.
• Develop SEO, SEM, SMA, and email marketing strategies based on client needs, competitor analysis, and performance trends.
• Actively monitor contract expiration dates and lead discussions on renewals, upsell opportunities, and service expansions.

Upselling & Revenue Growth

• Identify and propose additional digital marketing services (SEO, SEM, SMA, Email Marketing, Web Development) based on client needs and growth potential.
• Drive up-sell and cross-sell initiatives by recognising opportunities to enhance client campaigns with additional services.
• Collaborate with the sales and marketing teams to craft tailored proposals for client upgrades.
• Work towards achieving retention and revenue growth targets, ensuring client renewals are secured well in advance.
• Keep track of client satisfaction metrics to proactively address concerns and increase retention rates.

Project Oversight & Internal Coordination

• Act as a bridge between clients and the SEO, SEM, SMA, and email marketing teams, ensuring clear communication of goals, priorities, and deliverables.
• Work closely with the SEO Manager, SEO Specialists, Paid Media Specialists, and Email Marketing Specialists to ensure campaigns are executed effectively and drive results.
• Ensure projects are delivered on time, within scope, and meet client expectations.
• Oversee performance reporting, ensuring insights are clearly communicated and actionable recommendations are provided.

Performance Monitoring & Continuous Optimisation

• Regularly review campaign performance using tools like Google Analytics, Google Ads, SEMrush, Ahrefs and Klaviyo.
• Provide recommendations for campaign optimisations based on performance data, client goals, and industry best practices.
• Stay updated on SEO, SEM, SMA and email marketing industry trends, algorithm changes, and digital marketing innovations.
• Troubleshoot performance issues, technical SEO challenges, or paid media inefficiencies with internal specialists.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent work experience).
• 1-2 years of experience in digital marketing account management, with expertise in SEO, SEM, and SMA.
• Strong understanding of SEO strategies, paid media (Google Ads, Meta Ads), and digital marketing funnels.
• Experience using Google Analytics, Google Search Console, SEMrush, Ahrefs, and Google Ads Manager.
• Proven experience in client retention and revenue growth, with a strong ability to upsell and secure renewals.
• Excellent negotiation and persuasion skills, with the ability to identify and communicate value propositions to clients.
• Strong project management skills, with the ability to handle multiple clients and campaigns simultaneously.
• Proactive, data-driven, and results-oriented mindset.

Why Join Us:

• Work in a dynamic and collaborative digital marketing environment.
• Competitive salary + performance-based incentives for upselling & renewals.
• Opportunities for career growth and leadership development.
• Be part of an industry-leading web and digital marketing agency in Singapore.

To apply, please send your resume and a cover letter outlining your relevant experience and why you are the ideal candidate for this role to jacelyn@verzdesign.com.