Job description

E-commerce Specialist

Role Overview

We are seeking a seasoned E-commerce Specialist who takes full ownership of online sales performance and outcomes.

This role demands initiative, commercial acumen, and speed of execution, with a willingness to go the extra mile when results are on the line.

Key Responsibilities

• Own and grow e-commerce sales performance across platforms (e.g. Shopee, Lazada, Shopify, TikTok Shop).
• Plan, execute, and optimise marketing-led campaigns, promotions, bundles, and pricing strategies.
• Drive traffic and conversion through platform tools, ads, vouchers, and content optimisation.
• Analyse sales data, ROAS, margins, and campaign effectiveness; translate insights into action.
• Lead SKU planning, product positioning, and launch strategies.
• Coordinate closely with operations, inventory, and logistics to ensure fulfilment readiness.
• Take initiative in problem-solving — identify gaps, propose solutions, and execute without waiting for instructions.
• Act as a key point of contact for urgent issues; responsive beyond standard office hours when needed.

Requirements

• Proven experience in e-commerce operations and digital marketing (hands-on, not theoretical).
• Strong commercial mindset — understands pricing, margins, promotions, and P&L impact.
• Leadership qualities: able to drive work independently and influence others without formal authority.
• Highly proactive, responsible, and willing to stretch to meet business needs.
• Comfortable working in a fast-moving, lean environment.
• Strong communication skills required. English proficiency is essential; Chinese language capability is an advantage for coordination with China-based and regional collaborators.
• Experience with alcohol, FMCG, or apparel industry is a plus

What We Value

• Ownership over excuses
• Speed over bureaucracy
• Accountability over job descriptions

电商专员

岗位说明

我们正在寻找一位经验丰富、结果导向、能够主动担当并独立推进工作的电商专员。

主要职责

• 全面负责并推动各电商平台的销售增长（如 Shopee、Lazada、Shopify、TikTok Shop）。
• 主导电商营销活动策划与执行，包括促销、组合销售、定价与投放策略。
• 通过平台工具、广告、优惠机制及内容优化，提升流量与转化率。
• 分析销售数据、广告回报率、毛利与活动成效，并快速落地优化方案。
• 主导产品上架、定位及新品上市策略。
• 与仓储、库存及物流团队紧密配合，确保履约顺畅。
• 主动发现问题、提出方案并推动执行，而非被动等待指示。
• 关键事务需具备高度响应能力，必要时可在非办公时间处理紧急事项。

任职要求

• 具备扎实的电商运营及营销实战经验。

• 具备商业思维，理解定价、成本、毛利及促销逻辑。

• 具备领导与推动能力，能独立担当并影响团队。
• 责任感强，愿意付出额外努力以达成目标。
• 适应节奏快、资源精简的工作环境。
• 具备良好的书面及口头沟通能力。
• 有酒类、快速消费品（FMCG）或服装行业相关经验者优先。

英文为必备工作语言；具备中文沟通能力者将具优势，以便与中国及区域合作伙伴进行协调。

我们重视

• 主动担当，而非推卸责任
• 行动速度，而非流程复杂
• 结果导向，而非岗位边界

Please send your resume to：peter@huaipusg.net
请将简历发送至：peter@huaipusg.net