Job description

Job Description

The role will be responsible for the implementation synergies and efficiencies across all six PFS markets of Singapore, Malaysia, Thailand, Indonesia and Vietnam. These synergies , strategic and executions alignments will be in key areas of:

• Marketing positioning and strategy for common products and services. • Digital Marketing / Performance Marketing

• Alignment of Brand Corporate Identity and tone of Voice.

• Reporting on effectiveness of marketing efforts.

• To work with both the broader PFS marketing team in Singapore and with the marketing heads of each regional market.

• Implementation of marketing best practices across all markets

• Adherence to marketing guidelines; effective and common use of marketing technology across all markets

• Maximising the efficiency and effectiveness of third-party agencies (creative and media)

• Standardizing of common marketing processes and practices to extract strong return on investment of marketing dollars.

• These responsibilities will be achieved through an understanding of key business drivers, key consumer insights strong organization skills, and a customer focus. The execution of this will largely be through guidance of marketing colleagues and working well in building the trust and engagement of the in-country marketing teams

Requirments:

• Able to think strategically but also execute end-to-end directly and via local in-country marketing teams.

• Strong grasp of marketing strategy

• Financial services / media agency experience preferred

• Demonstrated ability in a marketing role, managing agencies and internal partners.

• Demonstrated experience in a Regional role is preferred.

• Excellent communication and presentation skills.

• Ability to join the dots and engage across multiple stakeholders.

• At least 8 years experience in marketing

• Able to commit for a contract period of 6-7 months

Additional Requirements