Editorial summary

The company is seeking a proactive Marketing Manager - Trade & Brand to lead trade and brand marketing initiatives in the Singapore market, focusing on product launches and retail campaigns to drive sales and meet commercial objectives. The role involves developing and managing the annual marketing calendar, planning launches, trade promotions, seasonal campaigns, and merchandising, and collaborating closely with sales teams for supportive initiatives. Key requirements typically include experience in trade and brand marketing, strong cross-functional collaboration, and strong knowledge of the Singapore retail landscape. The position offers a salary of 6,000 SGD per month.

This summary is AI-generated and may contain inaccuracies. Please refer to the full job description below.

Job description

[This job https://singapore.job-q.com/jobs/detail/marketing-manager-trade-brand-39212 first appeared in Job-Q.com on 21 Oct 2026]

Brief Summary:
We are looking for a proactive marketer to spearhead trade and brand marketing initiatives within the Singapore market. This role focuses on executing product launches and retail campaigns to drive sales growth and achieve commercial objectives.

Responsibilities:

• Develop and oversee the annual marketing calendar aligned with sales objectives, product strategies, and key retail timelines.
• Plan and implement product launches, trade promotions, retail activities, seasonal campaigns, and merchandising initiatives.
• Collaborate closely with sales teams to offer relevant support to key accounts, wholesalers, and retail partners through impactful marketing efforts.
• Manage marketing budgets, work with external agencies, and oversee project timelines and deliverables effectively.
• Analyze campaign performance, customer feedback, and sales data to identify areas for improvement and suggest actionable steps.
• Supervise e-commerce marketing efforts alongside the E-commerce Executive and external partners, ensuring alignment with brand initiatives and sales goals.
• Assist in annual marketing strategy development, demand forecasting, promotional planning, and campaign evaluations by providing market insights and competitor analysis.

Requirements:

• Degree or Diploma in Marketing, Business, Communications, or a related field.
• 4-7 years of relevant experience in trade, channel, brand, consumer, or commercial marketing.
• Demonstrated ability to manage marketing campaigns and product launches from planning to execution.
• Experience working with retail partners, wholesalers, or key accounts is essential.
• Strong commercial insight into the relationship between marketing and sales growth.
• Proven track record in budget management and handling multiple projects simultaneously.
• Ability to leverage sales and campaign data to inform actionable strategies.
• Excellent communication and stakeholder management skills; ability to work independently in a small team setting.
• Experience in FMCG, consumer goods, lifestyle categories, or similar international branded sectors is an added advantage.
• Familiarity with modern trade or distributor-led business frameworks.
• Understanding of e-commerce platforms such as Shopee or Lazada, and capability to guide external partners.
• Exposure to aspects of demand forecasting, promotional strategies, and collaborative efforts with regional or international stakeholders.

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