Job description

Senior Manager ( Digital Branding & Advertising )

• You will lead the development and execution of paid media strategies across major platforms like Meta, Google and TikTok to drive brand awareness and conversions.
• You are responsible for managing the organization’s social media presence, overseeing content calendars and using storytelling to boost audience engagement.
• A core part of the role involves tracking campaign performance through tools like GA4 to provide data-driven insights and optimize ROI.
• You will also spearhead digital channel growth by enhancing website performance, SEO/SEM initiatives and the overall customer journey.
• Collaborative leadership is essential, as you will manage agencies, creators and internal stakeholders to ensure all creative assets align with brand guidelines and business priorities.

Skills Sets:

• Minimum 10 years of experience with proven track record in managing digital strategies for complex lifestyle ecosystems or integrated community hubs.
• Possess the ability to thrive in fast-paced, high-ambiguity environments.

Interested Parties please WhatsApp/Call us at 88933424 (Jasmine), and email your latest resume in WORD format to jl@businessedge.com.sg. You may call my office number at 65698233 (Ext.839) for a private & confidential discussion.