Editorial summary

Verz Design Pte Ltd, a leading web design and digital marketing agency in Singapore, is seeking an experienced SEO & GEO Lead to oversee their SEO and Generative Engine Optimization teams. The role involves strengthening existing SEO capabilities and driving the development of GEO strategies in response to evolving AI-powered search technologies. The position offers a salary of SGD 5,500.

This summary is AI-generated and may contain inaccuracies. Please refer to the full job description below.

Job description

[This job id 29343 first appeared in Job-Q.com on 02 Sep 2026]

About Us

Verz Design Pte Ltd is a leading web design and digital marketing agency in Singapore, helping businesses grow through integrated digital strategies across SEO, Generative Engine Optimisation (GEO), Paid Media, Email Marketing, Content Marketing, and Web Development.

As search evolves beyond traditional search engines into AI-powered discovery and generative search, we are expanding our capabilities across both SEO and GEO.

We are looking for an experienced SEO & GEO Lead to lead our SEO/GEO team, strengthen our existing SEO capabilities, and drive the development of our growing GEO and AI Search offering.

This role is ideal for an experienced search professional with strong technical and strategic SEO expertise, team leadership capabilities, and hands-on experience or strong interest in GEO and AI-driven search.

Job Summary

As the SEO & GEO Lead, you will lead Verz's SEO and GEO practice across strategy, execution, team development, campaign performance, quality control, client strategy, and service innovation.

You will oversee SEO and GEO strategies for clients across multiple industries, working closely with Account Managers, SEO/GEO specialists, developers, content teams, and other digital marketing functions to deliver measurable business results.

You will also play a key role in developing Verz's GEO and AI Search capabilities, helping clients improve visibility, authority, recommendations, and citations across emerging AI-powered search platforms.

This is a strategic leadership role that also requires strong hands-on expertise to review complex campaigns, troubleshoot technical issues, challenge strategies, and guide the team towards effective solutions.

Key Responsibilities

SEO Strategy & Technical Leadership

• Lead SEO strategies to improve organic visibility, qualified traffic, leads, and conversions.

• Oversee technical SEO, on-page optimisation, content SEO, keyword strategy, internal linking, and authority building.

• Lead keyword research, search intent, topic, and competitor analysis to identify growth opportunities.

• Provide recommendations on site architecture, URLs, redirects, canonicalisation, crawlability, indexation, sitemaps, internal linking, and structured data.

• Guide complex technical SEO initiatives including website migrations, JavaScript SEO, Core Web Vitals, page speed, and schema markup.

• Develop content and topic strategies aligned with search demand, competitive opportunities, and client objectives.

• Review backlink profiles and guide appropriate off-page strategies.

• Monitor algorithm updates, SERPs, and changes in search behaviour and translate them into actionable strategies.

GEO & AI Search Strategy

• Lead the development and execution of GEO strategies for Verz and its clients.

• Develop strategies to improve visibility, recommendations, authority, and citations across AI-powered search platforms.

• Conduct AI visibility audits, prompt research, competitor analysis, citation-gap analysis, and source analysis.

• Identify high-intent conversational prompts and topics relevant to clients' target audiences.

• Develop AI-oriented content strategies that support both traditional SEO and AI discoverability.

• Guide optimisation across structured content, FAQs, direct answers, schema, entities, topical authority, and machine-readable content.

• Identify opportunities to strengthen clients' presence across relevant third-party and authoritative sources.

• Monitor brand and competitor visibility across platforms such as ChatGPT, Google AI search experiences, Gemini, Perplexity, and other emerging AI platforms.

• Develop GEO measurement and reporting frameworks covering AI visibility, citations, recommendations, and competitive positioning.

• Continuously test and refine GEO methodologies as AI search evolves.

Team Leadership & Development

• Lead, mentor, and develop SEO/GEO specialists, coordinators, and junior team members.

• Provide strategic and technical guidance on complex or underperforming campaigns.

• Review campaign strategies, audits, recommendations, and deliverables to maintain quality standards.

• Delegate effectively while maintaining clear ownership and accountability.

• Conduct training and knowledge-sharing sessions on SEO, GEO, AI Search, tools, and industry developments.

• Identify knowledge gaps and develop training, SOPs, documentation, and scalable processes.

• Support onboarding and professional development of SEO/GEO team members.

Client Strategy & Campaign Performance

• Work closely with Digital Marketing Account Managers to understand client objectives and develop appropriate SEO/GEO strategies.

• Act as the senior SEO/GEO subject matter expert for strategic, complex, or high-value accounts.

• Participate in client meetings, campaign reviews, and strategic discussions.

• Monitor performance and proactively identify opportunities, risks, and areas for improvement.

• Diagnose underperforming campaigns and develop optimisation or recovery strategies.

• Establish meaningful KPIs aligned with clients' business objectives.

• Translate technical findings and performance data into clear business recommendations.

• Ensure reporting focuses on insights, opportunities, and actionable next steps.

Sales & Business Development Support

• Support SEO/GEO pre-sales pitches, proposals, audits, and strategic client discussions.

• Conduct prospect website, competitor, SEO, and AI visibility analyses to identify opportunities.

• Develop campaign strategies and recommendations for proposals and pitches.

• Communicate SEO/GEO methodologies, KPIs, and expected outcomes clearly to prospects.

• Support case studies, pitch materials, and development of new SEO/GEO service packages.

• Identify opportunities to introduce GEO and other digital marketing services to existing clients.

Service Development & Innovation

• Develop and improve Verz's SEO and GEO methodologies, SOPs, workflows, templates, and quality standards.

• Evaluate new SEO, GEO, AI visibility, analytics, and automation tools.

• Conduct experiments to identify new strategies and optimisation opportunities.

• Stay updated on search engine changes, AI developments, emerging platforms, and industry best practices.

• Translate new developments into practical strategies, training, and processes.

• Identify opportunities to improve efficiency and scalability through technology and AI while maintaining quality.

Skillset Required

• SEO Strategy & Leadership – Strong experience developing and leading SEO strategies across multiple clients and industries.

• Technical SEO – Strong knowledge of crawlability, indexation, site architecture, redirects, JavaScript SEO, schema, Core Web Vitals, and migrations.

• GEO / AI Search – Hands-on experience in GEO, AEO, AI Search Optimisation, or AI visibility work, with measurable results or case studies.

• AI Visibility – Experience with prompt research, citation/source analysis, competitor AI visibility analysis, and AI-oriented content optimisation.

• Content & Search Strategy – Strong understanding of search intent, keyword research, entities, topical authority, structured content, and content strategy.

• Analytics & Tools – Proficient in GA4, Google Search Console, Screaming Frog, SEMrush, Ahrefs, and relevant AI visibility/LLM monitoring tools.

• Data Analysis – Ability to connect SEO/GEO performance metrics to broader business and marketing objectives and diagnose campaign performance.

• Team Leadership – Experience leading, mentoring, or managing SEO/GEO or search marketing teams.

• Client Management – Strong presentation, communication, and stakeholder management skills with the ability to explain complex concepts clearly.

• Strategic & Commercial Thinking – Ability to support pitches, proposals, service development, and identify opportunities for business growth.

• Proactive, analytical, curious, and adaptable as search and AI platforms continue to evolve.

• Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.

Why Join Us?

• Lead the growth of Verz's established SEO practice and emerging GEO capabilities.

• Work with diverse Singapore and regional clients across multiple industries.

• Build expertise at the intersection of SEO, GEO, AI Search, content, technical optimisation, and digital authority.

• Play an active role in developing new GEO methodologies, tools, processes, and services.

• Lead and develop a growing SEO/GEO team.

• Collaborate with specialists across Paid Media, Email Marketing, Content, PR, and Web Development.

• Opportunities for progression into broader Search, AI, and Digital Marketing leadership roles.

• Competitive remuneration based on experience and qualifications.

How to Apply

Please send your resume and a cover letter outlining your relevant experience and why you are the ideal candidate for this role to .

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